Socks are among my favourite pieces of clothing, in fact in my first year of uni, I became known for the funky socks I would wear; people who didn't know my name would refer to me as 'sock girl' behind my back.

In this project I developed a cohesive visual identity for an imaginary sock brand called Doglets, creating fun socks for fun people because everyone deserves to dress up their dogs from time to time.

I learnt how to turn illustrations into repeat patterns and create a variety of related collatoral spanning packaging, social media assets and public campaigns.